email markeing1Marketing is about being in the right place at the right time, frequently. It’s part communicating to potential and existing clients. And part being “top-of-mind.” Referrals, digital or personal, always develop out of this “top-of-mind” experience. Email Marketing allows you to frequently communicate to an audience that is wide or very targeted. At Equilibrium, our consultants strive to make your information available frequently with marketing content that is applicable to industry trends. Our consultants will assist in developing campaigns that allow your company to connect with an audience while building your brand and your reputation in a process that maximizes efficiency for you and your staff. Together we determine frequency, audience and content. Email campaigns are rolled out then distributed across social media networks. Finally we work with you to track the results and adjust as necessary to formulate a successful equation of frequency, content and design. And it’s just that easy.

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Testimonials

Pete is a no nonsense guy that puts his experience to work. He has been a huge asset to a number of HTG members in sales and marketing areas. He gets stuff done.

His approach is disciplined and that is what makes it work. No fancy tactics, just good old basic blocking and tackling which is what assures success. He has been a great partner to HTG and our members!

- Arlin Sorenson, CEO and Founder of Heartland Companies

Equilibrium’s knowledge of and experience in the IT channel produce phenomenal results for their clients’ organizations. If you’re looking for a resource to help you grow your business through your vendor and distributor partnerships, then you should definitely talk with Equilibrium.

Pete is also a vibrant communicator and presenter, who has a great way of presenting ideas in a persuasive, entertaining and informative manner, which I learned through our experience conducting Live Webinar Training together for MSP University.
Pete’s a good friend and colleague, and always has something interesting to say.

- Katherine Hunt Director, Member Communities at CompTIA

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