Telemarketing Comes of Age: How to Create and Deploy a 5X More Effective Multi-Touch Strategy


Peter Busam, Equilibrium Consulting, Chad Burmeister, VP Sales & Marketing, ConnectAndSell, and James Townsend, Sr. Director Customer Success, ConnectAndSell will reveal what’s changed in the past few years where Sellers have become trusted advisors by moving from pure cold calling and telemarketing to a “multi-touch” approach to generating interest in products and services. It’s no longer about a one and done phone call and meeting created (although it’s nice when it happens), it’s more about creating trust (and value) with a prospective client through a prescribed set of steps that a Sales Professional can easily follow and adhere to.

Who is this webinar for?

CEOs, VP’s of Sales, VP’s & Directors of Inside Sales, CMOs, Lead Gen Management, and anyone who is tasked with creating, nurturing, converting, or following up on leads to drive revenue!

Thursday, September 4th at 10am PST/1pm EST


busam burmeister townsend

Peter Busam

Equilibrium Consulting

Chad Burmeister

VP Sales & Marketing, ConnectAndSell

James Townsend

Sr Director of Customer Success, ConnectAndSell

Pete Busam is founder and owner of Equilibrium Consulting, LLC. From creating a $6 million commercial IT services business from scratch in two years to directing a major reorganization creating a substantial presence in the Delaware Valley. Pete has been published in Entrepreneur magazine, the Professional Insurance magazine, CRN/VarBusiness, the Philadelphia Business Journal, the American Express Women’s Leadership Exchange, Wall Street Journal and many other IT industry leading periodicals. Pete has been recognized by CRN Magazine, and most recently the MSPMentor 250 Executives list. He was a member of the HP\Microsoft Council and many other industry advisory councils. Chad Burmeister is Vice President Sales & Marketing at ConnectAndSell. Chad was voted Top 25 Most Influential Inside Sales Professional by the American Association of Inside Sales Professionals 5 years in a row – 2010, 2011, 2012, 2013, and 2014. Business professionals describe Chad as “high energy”, “high integrity” and Chad has “an extremely high ability to execute”. Chad has an MBA in Computer Information Sciences from Loyola Marymount University in Los Angeles. Chad has built high velocity sales teams at companies including Cisco-WebEx, Riverbed Technology, and ON24, as well as an outsourcing Telesales business called James Townsend is passionate about helping sales organizations achieve outstanding results using ConnectAndSell. A former ConnectAndSell customer himself, he brings a wealth of knowledge and a unique perspective to the organization. His recipe for customer success is rather simple – just like conversations, relationships matter. Once you get the relationship right, everything else is mechanics. He thrives on maximizing the value ConnectAndSell can deliver to our clients by leveraging his insight and experience to embed ConnectAndSell seamlessly into organizational workflows. He also contributes to ConnectAndSell product development through his extensive, SaaS focused, technology leadership experience.

Equilibrium Consulting’s Pete Busam Honored in 6th Annual MSPmentor 250

Annual Managed Services Provider (MSP) List Honors Top Executives, Entrepreneurs & Experts

mspmentor250Equilibrium Consulting is pleased to announce that Pete Busam was selected for Nine Lives Media’s sixth annual MSPmentor 250. The global list identifies the world’s leading Managed Services Provider (MSP) executives, entrepreneurs, experts, coaches and community leaders.  You can see the entire list at:

“I am honored to have received this recognition by peers in our industry,” said Pete Busam, Chief Balancer of Equilibrium Consulting, “It allows us to see the progress we have made over the last 5 years helping IT owners drive a better understanding of their organization and profitability.”

The sixth annual MSPmentor 250 list is richer and deeper with MSP executives from across the globe. An associated list, called Locked in the NOC (network operations center), honors MSP Hall of Famers who have made a lifetime impact in the market (

“We congratulate Pete and the Equilibrium team on this distinguished honor and thank our readership community for submitting the nomination,” said Amy Katz, president of Nine Lives Media, a division of Penton (

The MSPmentor 250 report is based on a global survey of MSPmentor site readers conducted in the first half of 2013. The MSPmentor editorial staff, led by Managing Editor Jessica Davis, also weighed in with nominations, based on the team’s daily coverage of the managed services market. The resulting MSPmentor 250 and Locked in the NOC coverage represents MSP experts across business, technology, sales, marketing, community development, coaching and more.

About Equilibrium Consulting LLC

Equilibrium Consulting ( is a management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. The company was founded in 2008 and is headquartered in Voorhees, New Jersey.

About Nine Lives Media

Nine Lives Media, a division of Penton, defines emerging IT media markets and disrupts established IT media markets. The company’s IT channel-centric online communities include MSPmentor (, The VAR Guy ( and Talkin’ Cloud (

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For more information contact:

Peter Busam
Equilibrium Consulting LLC
Nine Lives Media, a division of Penton
Jessica Davis, Managing Editor

Equilibrium Welcomes new Balancer – Denise Busam

January 2, 2014 Voorhees, New Jersey – Equilibrium Consulting is pleased to announce that Denise Busam has joined our team.  Denise is no stranger to the IT community as she has served as a Network Engineer, Project Manager and a College Professor teaching IT skills, Project Management and IT Ethics.  Her experience has allowed her to serve on Help Desks, Field Service teams, Project Teams and Management teams.  Denise has spent time working in the private sector as well as solution providers.  She brings 25 years of experience to Equilibrium.

She holds a Master’s of Science in Instructional Technology and Distance Education.  She maintains her CISSP and specializes in IT Security.

“I am excited to have Denise working on our staff, she brings a new dynamic that strengthens our core offerings and will lead development on some new programs using her expertise in distance learning, “ Said Peter Busam, Chief Balancer, “2014 has great promise for us and Denise will be a big part of our growth”.

About Equilibrium Consulting LLC

Equilibrium Consulting ( is a management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. The company was founded in 2008 and is headquartered in Voorhees, New Jersey.

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For more information contact:

Peter Busam

Equilibrium Consulting LLC


We have MOVED

Our new address is

Equilibrium Consulting LLC
37 Farmhouse Lane
Suite 1B
Voorhees, New Jersey 08043

all our other information remains the same.

We are Celebrating 5 Years of Business

EQ Logo - Independance Equilibrium is proud to announce we have celebrated our 5th year of business.   The company was founded on the premise that a quality service will have a grass roots effect on growth and that is certainly what is happening at Equilibrium!  Founded in June of 2008 on a $500 gift card that Busam won in a sales contest from HP, Equilibrium continues to expand the offerings in the sales and marketing arena assisting small solution companies drive new sales through coaching and best practice implementations.

“I am very pleased with the growth of our company in some of the toughest economic times,” said Peter Busam, Chief Balancer, “We have succeeded in an economy that is not buying intellectual property.”


HTG Peer Groups Announces 2013 Sponsors – Equilibrium Consulting participates as a Silver Sponsor

HARLAN, Iowa – Feb. 13, 2013 – HTG Peer Groups, an international organization of IT solution provider owners and executives focused on business and personal development, today announced its vendor sponsors for 2013. The sponsorships will fuel HTG Peer Groups’ intensive workshops, seminars and networking events throughout the year, helping technology business leaders create valuable connections.

“We are delighted to have so many distinguished, industry-leading companies, both new and returning, partner with HTG Peer Groups in 2013,” said Arlin Sorensen, HTG founder and CEO. “Their support of our program creates mutually beneficial relationships that allow both vendors and members to interact, connect and gain significant business value.”

“Equilibrium is proud to be included in this years sponsors group”, said Peter Busam, Chief Balancer at Equilibrium Consulting.  “we have a special place for HTG as this is where we really began our growth and therefore want to make sure that we are a part of such a powerful group of talented IT entrepreneurs.”  Equilibrium has been growing significantly since inception in 2008, surpassing all goals projected.  Recently a new campaign content and creation service was introduced to HTG members and has taken flight quickly.  The service hits a real spot for the HTG community buy helping design monthly campaign customized to the culture and services of each individual provider.

Equilibrium has a unique relationship through this sponsorship as most are manufacuturers of hardware or software, we bring the consulting side of helping them develop and execute plans for sales or marketing in additon to coaching their sales team.




One of the best IT Industry exec’s I knew. Pete is a dynamic individual who has both a keen intellect and superb instincts for the buisness. I regularly went to Pete to bounce ideas off of and always received thoughtful and insightful feedback. Few people in the industry net out a situation as fast and accurately as Pete. In addition, he builds longlasting relationships and is well connected in the industry. Net net is Pete’s a winner.

- Kevin Gilroy, Executive Vice President – Samsung Electronics

Equilibrium Consulting has served as a resource to HTG Peer Groups for several years, adding value to our members in the areas of sales engagement, marketing and hiring. Their message and expertise has helped our members in areas where they frequently struggle. We also appreciate the willingness to volunteer and adapt their message to our needs.

- Scott Scrogin, President HTG Peer Groups

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