Equilibrium to attend HTG All in Orlando

Equilibrium is a proud Silver sponsor of HTG Peer Groups and we look forward to seeing our friends at HTG all in Orlando from November 9-11th.  We will be presenting in several boardrooms on topics ranging from sales, marketing and operations.

We are hiring for our marketing team!


Equilibrium Consulting needs a Marketing Balancer to help us conquer the IT marketing world!

Our Marketing Associate will  develop and support our clients in the Demand Generation and Marketing Management Services we provide.

To accomplish this, the Marketing Associate will work closely with the teammates and clients to plan and implement marketing campaigns, develop content, manage social media, and participate in any form of marketing or public relations to assist clients in company growth.

The Marketing Associate needs to have very strong written and verbal communication skills, be very organized, detail oriented, efficient, and reliable.

This is a full time position. Paid internship if properly qualified.

Get the full position posting by clicking here.

Want to apply send an email to info@equilibriumconsult.com or call Pete Busam at 856.553.1052 x1001

Equilibrium to attend HTG Dallas in May

Equilibrium is a proud Silver sponsor of HTG Peer Groups and we look forward to seeing our friends at HTG Dallas from May 5-8.  We will be presenting in several boardrooms on topics ranging from sales, marketing and operations.

Equilibrium Consulting’s, Pete Busam honord in the VAR Guy’s Top 50 Channel Influencers List

Voorhees, New Jersey – Pete Busam, Equilibrium Consulting was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. The global list identifies the top experts from all corners of the channel, from channel chiefs to sales coaches and more.

“What a great honor to have been named to the first VAR Guy list,” said Pete Busam, Chief Balancer of Equilibrium Consulting. “I am humbled to be in the company of so many of the industry top leaders.”

“This is the first time The VAR Guy has recognized those men and women who have an impact on and effect change in the channel,” said Charlene O’Hanlon, Senior Executive Editor and Content Director of The VAR Guy. “We congratulate Pete for making this year’s list, which truly exemplifies some of the best the channel has to offer.”

“This is an extraordinary time for the channel as solution providers and vendors alike adapt their growth strategies for the changing market,” Marcia Parker, Executive Director, Penton Technology. “There’s a lot to learn from these industry leaders.”

Equilibrium Partners with Exclaimer for Powerful email Management Tools

Exclaimer Limited, the global leader in managed email signature software, today announces a new channel partnership with Equilibrium to develop its international operations. The partnership will bring the full Exclaimer suite of software to the United States and Canadian markets and will enable Exclaimer to reach new international customers. Leading marketing consultant, Equilibrium, will enhance its existing portfolio with Exclaimer’s award-winning email utility software for Microsoft Exchange™, Outlook® and Office 365™.

Exclaimer’s email signature solutions enable businesses to fully manage corporate branding, legal disclaimers and use signatures for targeted marketing campaigns within all corporate email. Its patented solutions also include next generation email archiving, an advanced email auto response system, business grade anti-spam, email image analysis technology and more.

Equilibrium is management consulting firm with a core strength in operations and sales management. Equilibrium is distributing the entire range of Exclaimer products, including the award-winning Signature Manager Product suite, Mail Archiver, Email Alias Manager for Exchange, Auto Responder and Outlook Photos.

Peter Busam, Chief Balancer at Equilibirum, explains, “We are delighted to add the Exclaimer product suite to our portfolio as it furthers our commitment to provide the right technology solution to our customer base. One of Equilibrium’s core strengths is marketing and demand generation and Exclaimer software offers our customers additional features that take email signature marketing and management to the next level.”

Busam continues, “Exclaimer email solutions offer businesses the opportunity to design, control and manage signatures across an entire organization. It also enables organizations to take advantage of email as a versatile marketing tool. We are eager to help put Exclaimer’s products into more businesses across the US and Canada.””

Andrew Millington, Chief Executive Officer at Exclaimer, comments, “We are pleased to be working with Equilibrium Consulting to enhance our international operations and access new markets in the US and Canada. The partnership will enable us to benefit from Equilibriums’s knowledge in providing outstanding marketing solutions, and will enable them to provide their customers with efficient technology that complements their business strategy and meet the requirements of their customers.”

Equilibrium to be a presentor at ChannelPro 2015 Channel Therapy Tour

Join Equilibrium Consulting’s Chief Balancer, Peter Busam, as he presents at the Channel Pro  2015 CHANNEL THERAPY TOUR!  Together, we have the cure for what ails you! Give us one day and we’ll send you home with all the expert sales, marketing, product, and operations advice you need to put your business on the path to a healthier bottom line.

The event is free and all materials, sessions and meals are included.

Sessions topics include:

  • Pricing and Bundling Your Services
  • Improving Sales and Marketing Tactics
  • Processes to Streamline Your Business
  • Today’s Hottest Trends in Hardware
  • and much more!


Equilibrium Consulting’s Pete Busam, Honored in 7th Annual MSPmentor 250

mspmentor250January 9, 2015 Voorhees, New JerseyEquilibrium Consulting is pleased to announce that Pete Busam was selected for the 2nd consecutive year to the Nine Lives Media’s seventh annual MSPmentor 250. The global list identifies the world’s leading Managed Services Provider (MSP) executives, entrepreneurs, experts, coaches and community leaders.

I am honored to have received this recognition by peers in our industry for a second year,” said Pete Busam, Chief Balancer of Equilibrium Consulting, “It allows us to see the progress we have made over the last 6 years helping IT owners drive a better understanding of their organization and profitability.

Equilibrium would also like to congratulate our clients that were selected such as Karl Bickmore of Premier IT and Scott Young of PennComp as well as all the others that received the honor.

Equilibrium Consulting welcomes Melissa Roberts.

Voorhees, New Jersey – Equilibrium Consulting is pleased to announce that Melissa Roberts has joined our staff. A results-producing marketing professional with over 18 years experience, Melissa is gifted in the art of bringing together resources and personnel to achieve strategic marketing goals. Her experiences include digital marketing, account management of technology projects, tradeshow marketing and strategic marketing partnerships.

Melissa attended Appalachian State University and served in the US Navy. While serving on board the USS Simon Lake she received 3 awards including a Letter of Commendation from the Rear Admiral of the United States Navy.

“I am excited to have Melissa joining our team, her excitement and passion for all things marketing in a digital world is contagious. She is truly passionate about her work and that dedication will only translate into successful results for our clients.” Peter Busam Chief Balancer for Equilibrium continued to say, “2015 will be a another promising year of growth and new opportunities.”

About Equilibrium Consulting LLC

Equilibrium Consulting (www.equilibriumconsult.com) is a management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. The company was founded in 2008 and is headquartered in Voorhees, New Jersey.

# # #

For more information contact:

Peter Busam

Equilibrium Consulting LLC




Equilibrium featured in Channel insider on HP’s Plan to Split Company

By Michael Vizard  |  Posted 2014-10-06

NEWS ANALYSIS: Time will tell how HP’s split into two companies will affect channel companies in the long run. But they should keep their options open.

With the planned dissolution of Hewlett-Packard into two separate companies, there is now more uncertainty in the HP channel than ever. While it will probably be business as usual for at least the next year or more in terms of individual customer transactions, the fact that the HP PC and printer group and the enterprise systems group will become separate companies in about a year raises a whole range of new possibilities.

For example, the two new companies—Hewlett-Packard Enterprise and HP Inc.—could, in theory, wind up being acquired separately. In fact, HP has already reportedly engaged in off-and-on merger and acquisition discussions with EMC over the past year, while at the same time discussing the possibility of acquiring the VMware unit of EMC. At the other end of the spectrum, either company could be acquired by venture capitalists and taken private.

Meg Whitman, who will serve as CEO of Hewlett-Packard Enterprise, said it will take a year to divest the two companies. Dion Weisler, currently head of the HP printer unit, will be the new CEO of HP Inc.

– See more at: HP Plan to Split Company

Improving your Marketing and Sales Effort by converting Website Visitor to Prospects

Most companies have a robust website, possibly some SEO, but are unable to convert visitors to prospects unless they fill out a form or call your company.

In this webinar you will learn How to:

  • Identify and connect with your next customer faster with anonymous visit identification solutions.
  • Empower your sales and marketing team with real-time lead alerts, company contact information and customized reporting

Who is this webinar for? 

CEOs, VP’s of Sales, VP’s & Directors of Inside Sales, CMOs, Lead Gen Management, and anyone who is tasked with creating, nurturing, converting, or following up on leads to drive revenue!

Thursday, October 16th at 10am PST/1pm EST






Pete and his team at Equilibrium Consulting have helped us get our sales and marketing on track like never before. Their experience and follow through are awesome! I love our weekly calls and all the projects we are working on together.

- Karl Bickmore, Partner PremierIT (CCNS Consulting)

One of the best IT Industry exec’s I knew. Pete is a dynamic individual who has both a keen intellect and superb instincts for the buisness. I regularly went to Pete to bounce ideas off of and always received thoughtful and insightful feedback. Few people in the industry net out a situation as fast and accurately as Pete. In addition, he builds longlasting relationships and is well connected in the industry. Net net is Pete’s a winner.

- Kevin Gilroy, Executive Vice President – Samsung Electronics

Contact Us to Learn More