Equilibrium Consulting Celebrates 10 Years of Successful Business with Continued Growth Servicing the IT Market.

Equilibrium Consulting announces their 10-year anniversary highlighted by growth in services and people.

Equilibrium Consulting was formed using a gift card that Peter Busam received from a IT partner after exiting the channel. Fast forward to 2018 where Equilibrium has expanded services from coaching to include professional services architecture and quoting software optimization, a fully outsourced marketing agency for IT companies to the development of connectmyPSA™ software.

Equilibrium has come a long way since their humble beginnings in a little house in NJ; the firm now proudly serves 100+ clients and has recently experienced notable internal growth, expanding from two employees to six within the last four quarters.

“When I started this company, many told me it would not scale,” says Peter Busam, Founder/CEO, “after 10 years of hard work, we have scaled and defied what others believed, because we have the best people and the best clients.”

Specializing in sales strategy and coaching, branding, advertising, and web design and development, Equilibrium has partnered with industry partners and peer groups such as HTG.  Members of our team have been recognized over the years by CRN, VarGuy, MSPMentor and others.

“Congratulations to Equilibrium Consulting on their 10th anniversary of helping partners succeed.” Said Arlin Sorenson, ConnectWise VP of Peer Groups and Founder of HTG Peer Groups, “We’ve been fortunate to work closely with them for over 9 years as they have assisted many HTG partners in our community grow their company through sales and marketing expertise.  Thanks for the partnership, and we’re looking forward to the next ten years focused on partner success with you!”

About Equilibrium Consulting LLC

Equilibrium Consulting (www.equilibriumconsult.com) is a veteran owned management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. We are also the creator of the connectmyPSA™ software.  Equilibrium was founded in 2008 and headquartered in Myrtle Beach, South Carolina.




Equilibrium’s knowledge of and experience in the IT channel produce phenomenal results for their clients’ organizations. If you’re looking for a resource to help you grow your business through your vendor and distributor partnerships, then you should definitely talk with Equilibrium.

Pete is also a vibrant communicator and presenter, who has a great way of presenting ideas in a persuasive, entertaining and informative manner, which I learned through our experience conducting Live Webinar Training together for MSP University.
Pete’s a good friend and colleague, and always has something interesting to say.

- Katherine Hunt Director, Member Communities at CompTIA

I have enjoyed working with Pete in the past. His “can do” approach to the business is refreshing and good for those around him. He is creative, willing to think out of the box, and does a good job pulling others into his projects to ensure he gathers opinions from resources across the teams he is supporting.

- Michael Humke – M.Humke Consulting LLC

Contact Us to Learn More