Equilibrium Consulting’s Denise Busam Recognized as One of CRN’s 2018 Women of the Channel

Equilibrium Consulting announced today that CRN®, a brand of The Channel Company, has named Denise Busam, Vice President to its prestigious 2018 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

Denise is an accomplished executive that has been working in industry for over 30 years.  Denise began her career as a Novell Helpdesk support tech and moved to a Netware engineer and project manager. Denise taught advanced level classes in IT compliance, Security, Networking technologies as well as IT ethics and Project Management.  Since leaving the college, she has been a member of Equilibrium Consulting and led the growth of guiding IT companies to optimize their quote and PSA software. She is a CISSP and Certified Advanced ConnectWise trained professional.

“This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.”

“We are extremely proud of Denise and the work she has performed in and around the channel,” Said Peter Busam, Chief Balancer, “Her commitment to the client and helping them achieve their goals sets her apart from the rest.”




I have enjoyed working with Pete in the past. His “can do” approach to the business is refreshing and good for those around him. He is creative, willing to think out of the box, and does a good job pulling others into his projects to ensure he gathers opinions from resources across the teams he is supporting.

- Michael Humke – M.Humke Consulting LLC

We’ve worked with Pete and his staff for a couple of years now and have greatly appreciated his insight in developing and executing our sales and marketing efforts. Leveraging Equilibrium as our marketing department has helped us to implement and improve all of those projects that we just weren’t able to move forward with in the past, which has been invaluable to our continued growth. I highly recommend their services for any company looking for realistic, actionable steps that they can take to move the ball forward!

- Jeff Altom Principal – Core Vision IT Solutions

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