Equilibrium Consulting Named a Constant Contact Certified Solution Provider

The Equilibrium team has marketing experts to help IT service providers
achieve meaningful marketing results

 MYRTLE BEACH, SOUTH CAROLINA — MAY 23, 2017 : Equilibrium Consulting, LLC has been named a Certified Solution Provider by Constant Contact®, Inc., part of the Endurance International Group’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide.

As a Certified Solution Provider, Equilibrium has demonstrated in-depth knowledge of the Constant Contact email marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their investments in email marketing.

“This certification further demonstrates our commitment to our clients and our partner, Constant Contact.” Said Pete Busam, CEO, “Our goal is to bring the best of breed products with marketing best practices to get the best results and it all starts with proper training.”

Equilibrium and Constant Contact are driving their partnership deeper with the current release of Equilibrium’s  connectmyPSA where Constant Contact can synchronize lists and campaigns directly to / from ConnectWise with just a few clicks.

“The certification program ensures customers that our Solution Providers have proven, in-depth knowledge of email marketing and Constant Contact’s offerings,” said Jonathan Kateman, vice president, indirect channels, Constant Contact. “By earning Certified Solution Provider status, Equilibrium has demonstrated their commitment to helping clients succeed by taking proactive steps to grow their marketing skillset.”’

About Equilibrium Consulting

Equilibrium Consulting (www.equilibriumconsult.com / www.connectmyPSA.com) is a management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, marketing solutions, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. The company was founded in 2008 and is headquartered in Myrtle Beach, South Carolina.

Equilibrium’s Pete Busam accepted into Forbes Coaches Council

Pete Busam, CEO of Equilibrium, a management consulting firm that specializes in helping IT Service providers, has been accepted into the Forbes Coaches Council, an invitation-only community for leading business and career coaches.

Pete joins other Forbes Coaches Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I am excited to be in the company of so many peers that I can collaborate with that are in area’s that we can use an opinion on an item out of our area of expertise.” Said Pete Busam, “this will only provide additional value to our client base and strengthen our relationships.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Pete into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Live Webinar – MSPros Tuesday Talking Points With Carrie Simpson and Peter Busam



Tue, Mar 15, 2016 1 PM ET
MSPros Tuesday Talking Points: Carrie Simpson, Managed Sales Pros and Pete Busam, Equilibrium Consulting

Join us as we are a guest on Managed Sales Pros Talking Tuesdays.  Equilibrium has spent years creating a marketing tool that identifies who is visiting your website. Now that tool is available to MSPs, and it will feed the site visit leads directly into the PSA or CRM of your choice. Join Carrie Simpson, CEO of Managed Sales Pros and Pete Busam, Chief Balancer at Equilibrium, for a discussion on why you should be tracking site visits, and how to capitalize on those leads quickly. Carrie and Pete will also reveal their new joint marketing program! This is one you won’t want to miss if you’re an MSP owner looking to grow your business with a very conservative marketing budget.



Equilibrium Welcomes New Marketing Balancer – Chris Schneider

February 4, 2016 Voorhees, New Jersey – Equilibrium Consulting is pleased to announce that Chris Schneider has joined our team.  Chris, the current owner of Edge Marketing, has formally transitioned to Equilibrium as the Director of Client Marketing Services.

The addition of Chris and the Edge Marketing team will allow Equilibrium to provide more creative solutions for its clients. “We are thrilled to have Edge Marketing and Chris Schneider join our team. They will be a vital instrument in Equilibrium’s continued growth and unwavering ability to produce the highest quality of work for our clients,” said Pete Busam, CEO Equilibrium Consulting.

Schneider added, “I am excited to be part of the Equilibrium team. The independent spirit, and culture of uncommon collaboration, make it a truly unique offering for our clients and employees.”

 About Equilibrium Consulting LLC

Equilibrium Consulting (www.equilibriumconsult.com) is a management-consulting firm that specializes in assisting technology organizations with establishing sales growth, partner relationships, marketing solutions, channel strategy, design, and execution. Our offerings include services such as Sales/Marketing/Operational consulting, executive education/coaching, outsourcing, and ongoing support. The company was founded in 2008 and is headquartered in Voorhees, New Jersey.

Equilibrium to attend HTG All in Orlando

Equilibrium is a proud Silver sponsor of HTG Peer Groups and we look forward to seeing our friends at HTG all in Orlando from November 9-11th.  We will be presenting in several boardrooms on topics ranging from sales, marketing and operations.

We are hiring for our marketing team!


Equilibrium Consulting needs a Marketing Balancer to help us conquer the IT marketing world!

Our Marketing Associate will  develop and support our clients in the Demand Generation and Marketing Management Services we provide.

To accomplish this, the Marketing Associate will work closely with the teammates and clients to plan and implement marketing campaigns, develop content, manage social media, and participate in any form of marketing or public relations to assist clients in company growth.

The Marketing Associate needs to have very strong written and verbal communication skills, be very organized, detail oriented, efficient, and reliable.

This is a full time position. Paid internship if properly qualified.

Get the full position posting by clicking here.

Want to apply send an email to info@equilibriumconsult.com or call Pete Busam at 856.553.1052 x1001

Equilibrium to attend HTG Dallas in May

Equilibrium is a proud Silver sponsor of HTG Peer Groups and we look forward to seeing our friends at HTG Dallas from May 5-8.  We will be presenting in several boardrooms on topics ranging from sales, marketing and operations.

Equilibrium Consulting’s, Pete Busam honord in the VAR Guy’s Top 50 Channel Influencers List

Voorhees, New Jersey – Pete Busam, Equilibrium Consulting was named to The VAR Guy’s Top 50 Channel Influencers list by Penton Technology Group. The global list identifies the top experts from all corners of the channel, from channel chiefs to sales coaches and more.

“What a great honor to have been named to the first VAR Guy list,” said Pete Busam, Chief Balancer of Equilibrium Consulting. “I am humbled to be in the company of so many of the industry top leaders.”

“This is the first time The VAR Guy has recognized those men and women who have an impact on and effect change in the channel,” said Charlene O’Hanlon, Senior Executive Editor and Content Director of The VAR Guy. “We congratulate Pete for making this year’s list, which truly exemplifies some of the best the channel has to offer.”

“This is an extraordinary time for the channel as solution providers and vendors alike adapt their growth strategies for the changing market,” Marcia Parker, Executive Director, Penton Technology. “There’s a lot to learn from these industry leaders.”

Equilibrium Partners with Exclaimer for Powerful email Management Tools

Exclaimer Limited, the global leader in managed email signature software, today announces a new channel partnership with Equilibrium to develop its international operations. The partnership will bring the full Exclaimer suite of software to the United States and Canadian markets and will enable Exclaimer to reach new international customers. Leading marketing consultant, Equilibrium, will enhance its existing portfolio with Exclaimer’s award-winning email utility software for Microsoft Exchange™, Outlook® and Office 365™.

Exclaimer’s email signature solutions enable businesses to fully manage corporate branding, legal disclaimers and use signatures for targeted marketing campaigns within all corporate email. Its patented solutions also include next generation email archiving, an advanced email auto response system, business grade anti-spam, email image analysis technology and more.

Equilibrium is management consulting firm with a core strength in operations and sales management. Equilibrium is distributing the entire range of Exclaimer products, including the award-winning Signature Manager Product suite, Mail Archiver, Email Alias Manager for Exchange, Auto Responder and Outlook Photos.

Peter Busam, Chief Balancer at Equilibirum, explains, “We are delighted to add the Exclaimer product suite to our portfolio as it furthers our commitment to provide the right technology solution to our customer base. One of Equilibrium’s core strengths is marketing and demand generation and Exclaimer software offers our customers additional features that take email signature marketing and management to the next level.”

Busam continues, “Exclaimer email solutions offer businesses the opportunity to design, control and manage signatures across an entire organization. It also enables organizations to take advantage of email as a versatile marketing tool. We are eager to help put Exclaimer’s products into more businesses across the US and Canada.””

Andrew Millington, Chief Executive Officer at Exclaimer, comments, “We are pleased to be working with Equilibrium Consulting to enhance our international operations and access new markets in the US and Canada. The partnership will enable us to benefit from Equilibriums’s knowledge in providing outstanding marketing solutions, and will enable them to provide their customers with efficient technology that complements their business strategy and meet the requirements of their customers.”

Equilibrium to be a presentor at ChannelPro 2015 Channel Therapy Tour

Join Equilibrium Consulting’s Chief Balancer, Peter Busam, as he presents at the Channel Pro  2015 CHANNEL THERAPY TOUR!  Together, we have the cure for what ails you! Give us one day and we’ll send you home with all the expert sales, marketing, product, and operations advice you need to put your business on the path to a healthier bottom line.

The event is free and all materials, sessions and meals are included.

Sessions topics include:

  • Pricing and Bundling Your Services
  • Improving Sales and Marketing Tactics
  • Processes to Streamline Your Business
  • Today’s Hottest Trends in Hardware
  • and much more!





Equilibrium Consulting has served as a resource to HTG Peer Groups for several years, adding value to our members in the areas of sales engagement, marketing and hiring. Their message and expertise has helped our members in areas where they frequently struggle. We also appreciate the willingness to volunteer and adapt their message to our needs.

- Scott Scrogin, President HTG Peer Groups

Equilibrium’s knowledge of and experience in the IT channel produce phenomenal results for their clients’ organizations. If you’re looking for a resource to help you grow your business through your vendor and distributor partnerships, then you should definitely talk with Equilibrium.

Pete is also a vibrant communicator and presenter, who has a great way of presenting ideas in a persuasive, entertaining and informative manner, which I learned through our experience conducting Live Webinar Training together for MSP University.
Pete’s a good friend and colleague, and always has something interesting to say.

- Katherine Hunt Director, Member Communities at CompTIA

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