About Us

Equilibrium Consulting, LLC, is a management-consulting firm that specializes in assisting technology organizations with establishing partner relationships, channel strategy, design, and execution. Our offerings include services such as consulting, executive education/coaching, outsourcing, and ongoing support.

Our target customers include technology companies that are looking to develop their mindshare with small and medium sized business (SMB) with an effective indirect channel strategy, organizations with established channels that are looking to drive their strategy to new markets, or SMB organizations that are looking to develop best practices into their selling model.
Since the late 1990’s, SMB organizations lack the resources such as sales, marketing and business expertise with reference to their organizations strategy, design, and execution. With over 20 years of combined channel-focused experience, the team at Equilibrium has worked with today’s leading technology companies in delivering creative methods to partner and grow profitability. These best practices with the proper organizational commitments can dramatically increase any technology organizations profitability whether it is Manufacturer, Distribution or Solution Partner.

Our Mission at Equilibrium is clear help partners find methods that increase the profitability and grow their brand within the customer base they serve. We deliver balance in their programs so that they can focus on refining strategy, fulfillment and smart growth in their respective markets.

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Testimonials

Pete and his team at Equilibrium Consulting have helped us get our sales and marketing on track like never before. Their experience and follow through are awesome! I love our weekly calls and all the projects we are working on together.

- Karl Bickmore, Partner PremierIT (CCNS Consulting)

Equilibrium Consulting has served as a resource to HTG Peer Groups for several years, adding value to our members in the areas of sales engagement, marketing and hiring. Their message and expertise has helped our members in areas where they frequently struggle. We also appreciate the willingness to volunteer and adapt their message to our needs.

- Scott Scrogin, President HTG Peer Groups

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