About Us

Equilibrium Consulting, LLC, is a management-consulting firm that specializes in assisting technology organizations with establishing partner relationships, channel strategy, design, and execution. Our offerings include services such as consulting, executive education/coaching, outsourcing, and ongoing support.

Our target customers include technology companies that are looking to develop their mindshare with small and medium sized business (SMB) with an effective indirect channel strategy, organizations with established channels that are looking to drive their strategy to new markets, or SMB organizations that are looking to develop best practices into their selling model.
Since the late 1990’s, SMB organizations lack the resources such as sales, marketing and business expertise with reference to their organizations strategy, design, and execution. With over 20 years of combined channel-focused experience, the team at Equilibrium has worked with today’s leading technology companies in delivering creative methods to partner and grow profitability. These best practices with the proper organizational commitments can dramatically increase any technology organizations profitability whether it is Manufacturer, Distribution or Solution Partner.

Our Mission at Equilibrium is clear help partners find methods that increase the profitability and grow their brand within the customer base they serve. We deliver balance in their programs so that they can focus on refining strategy, fulfillment and smart growth in their respective markets.

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We’ve worked with Pete and his staff for a couple of years now and have greatly appreciated his insight in developing and executing our sales and marketing efforts. Leveraging Equilibrium as our marketing department has helped us to implement and improve all of those projects that we just weren’t able to move forward with in the past, which has been invaluable to our continued growth. I highly recommend their services for any company looking for realistic, actionable steps that they can take to move the ball forward!

- Jeff Altom Principal – Core Vision IT Solutions

Equilibrium Consulting has served as a resource to HTG Peer Groups for several years, adding value to our members in the areas of sales engagement, marketing and hiring. Their message and expertise has helped our members in areas where they frequently struggle. We also appreciate the willingness to volunteer and adapt their message to our needs.

- Scott Scrogin, President HTG Peer Groups

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