About Us

Equilibrium Consulting, LLC, is a management-consulting firm that specializes in assisting technology organizations with establishing partner relationships, channel strategy, design, and execution. Our offerings include services such as consulting, executive education/coaching, outsourcing, and ongoing support.

Our target customers include technology companies that are looking to develop their mindshare with small and medium sized business (SMB) with an effective indirect channel strategy, organizations with established channels that are looking to drive their strategy to new markets, or SMB organizations that are looking to develop best practices into their selling model.
Since the late 1990’s, SMB organizations lack the resources such as sales, marketing and business expertise with reference to their organizations strategy, design, and execution. With over 20 years of combined channel-focused experience, the team at Equilibrium has worked with today’s leading technology companies in delivering creative methods to partner and grow profitability. These best practices with the proper organizational commitments can dramatically increase any technology organizations profitability whether it is Manufacturer, Distribution or Solution Partner.

Our Mission at Equilibrium is clear help partners find methods that increase the profitability and grow their brand within the customer base they serve. We deliver balance in their programs so that they can focus on refining strategy, fulfillment and smart growth in their respective markets.

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Testimonials

Equilibrium’s knowledge of and experience in the IT channel produce phenomenal results for their clients’ organizations. If you’re looking for a resource to help you grow your business through your vendor and distributor partnerships, then you should definitely talk with Equilibrium.

Pete is also a vibrant communicator and presenter, who has a great way of presenting ideas in a persuasive, entertaining and informative manner, which I learned through our experience conducting Live Webinar Training together for MSP University.
Pete’s a good friend and colleague, and always has something interesting to say.

- Katherine Hunt Director, Member Communities at CompTIA

Pete and his team at Equilibrium Consulting have helped us get our sales and marketing on track like never before. Their experience and follow through are awesome! I love our weekly calls and all the projects we are working on together.

- Karl Bickmore, Partner PremierIT (CCNS Consulting)

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