Its All The Buzz – Become a MSSP!

If you’re an MSP who’s looking to expand business, consider becoming an MSSP. This change can make you more valuable to your customers, increasing business and profit.

Today’s small business owners are overwhelmed by the amount of cybersecurity they need to keep their data and their customers safe. As a result, they are investing in additional security to protect from various cyberattacks. And the industry is seeing the changes. In a 2016 Managed Security Service Market report, it was revealed that the managed security service market size is estimated to grow from about $17 billion in 2016 to nearly $34 billion by 2021, representing a compound annual growth rate (CAGR) of 14.6 percent during the forecast period.

Managed security not only helps companies decrease the risk of cyberattack, is also helps those in other industries, such as healthcare, financial services, or retail stay up-to-date with industry regulations. Small and medium-sized It organizations are turning to MSSPs to lower their investments in security management and monitoring equipment.

Expanding your offerings as an MSP to MSSP can help you provide more services to your existing clients, and reach new clients who may not have been interested before.

Business owners are becoming increasingly concerned with their cybersecurity, so now is the time to become and MSSP.

  1. Your clients are struggling to hire IT security talent

The IT industry is suffering for great talent. The Center for Strategic and International Studies (CSIS) and Intel Security polled a group of IT decision makers who are involved in cybersecurity within their organizations. The results found that 82% reported a shortage of IT security skills at their company. Important missing skills included: intrusion detection, secure software development, and attack mitigation. And unfortunately for business owners, this shortage is driving salaries for the few qualified candidates, making it even more difficult for small-medium organizations.

As an MSSP, you can fill in the gap. One qualified IT security candidate can provide services to many clients, but still receive a competitive salary. Plus, as and MSSP, you can build a roster of specialized security experts who can help you expand your company’s offerings.

  1. Your clients are ready for the as-a-service sales model

Today, most businesses are subscribed to many software’s and IT services that require monthly or yearly payments. Necessities like Microsoft 365 and Salesforce have made small to midsize businesses understand that this model gives them access to enterprise business features while staying within their budgets. Your clients may already be wishing they could add a monthly payment to improve their cybersecurity, and are ready to work with you.

They know they need protection year-round, so they may welcome the idea of an investment that offers protection against the latest attacks for a monthly fee.

  1. Your clients need help with cybercrime

New attacks are popping up constantly, and small businesses don’t have the means to keep up.  Between ransomware, malware, and emerging IoT security concerns, it’s a long list of issues they aren’t equipped to handle.

By stepping in as an MSSP, you can provide that needed education and give your clients peace of mind that they’re protected. MSSPs know first-hand what products work and work best together; the most efficient ways to manage multiple solutions to defend against existing and emerging threats; and become the go-to resource when new threats do rise up. By working closely with your clients, you can be their lifeline to internet security.

Making this move will help you be a more valuable player in your industry, and provide services to clients who otherwise might look elsewhere. No business owner wants to put their data at risk, so help ease their fears by making the switch to an MSSP.

Need help marketing your MSP, give us a call at 855.202.2550 and we can assist. 

 

 

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I have enjoyed working with Pete in the past. His “can do” approach to the business is refreshing and good for those around him. He is creative, willing to think out of the box, and does a good job pulling others into his projects to ensure he gathers opinions from resources across the teams he is supporting.

- Michael Humke – M.Humke Consulting LLC

Equilibrium’s knowledge of and experience in the IT channel produce phenomenal results for their clients’ organizations. If you’re looking for a resource to help you grow your business through your vendor and distributor partnerships, then you should definitely talk with Equilibrium.

Pete is also a vibrant communicator and presenter, who has a great way of presenting ideas in a persuasive, entertaining and informative manner, which I learned through our experience conducting Live Webinar Training together for MSP University.
Pete’s a good friend and colleague, and always has something interesting to say.

- Katherine Hunt Director, Member Communities at CompTIA

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