How can an Explainer Video help you enhance SEO?

Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate.

So, why not to create one of these explainer videos for you site? If it works for Dropbox, and even hosting companies, it must work for you, right?

You may also have heard that YouTube is one of the biggest search engines and enhances your organic SEO when you have your own channel.  So why not kill two birds with one expenditure – a video channel with an explainer video(s) and then embedded video from your YouTube channel into your company website enhancing your ability to increase SEO at an affordable price for various services your MSP provides.

Lets get the ugly expectation out of the way.  Most explainer videos won’t boost your conversion rate or make you more money.  It isn’t because the idea is bad, but it’s because you are likely to take the wrong approach to making the video.

The most important part of a video is the script and not the actual video quality. Whether you have a high quality video or a mediocre one, if the script isn’t good, it won’t convert well.

The goal of the video is to answer all of your potential customers’ questions and concerns. If you can do that in a short video, you’ll see an increase in your conversions. If you can’t, you won’t see your sales increase.

To explain how to write a script, I’m going to show you the order we used to create the Equilibrium Consulting script.

  • Intro to your company or service/product
  • Explain the problem to your potential clients
  • Create a transition
  • Show off your features
  • Call to action

The script won’t be perfect at first, and it will take a few revisions before you get it just right. When you are writing it, keep in mind that 70-80 words roughly translate into 30 seconds of video. Ideally, you want to keep your video to less than 2 minutes (ours is approximately 30 seconds).

If you want to create an explainer video, you have to take the time and do your homework, then give us a call or drop me an email at  We can help you get it created within about a week.




One of the best IT Industry exec’s I knew. Pete is a dynamic individual who has both a keen intellect and superb instincts for the buisness. I regularly went to Pete to bounce ideas off of and always received thoughtful and insightful feedback. Few people in the industry net out a situation as fast and accurately as Pete. In addition, he builds longlasting relationships and is well connected in the industry. Net net is Pete’s a winner.

- Kevin Gilroy, Executive Vice President – Samsung Electronics

I attended a recent event where the head of Fortune 500 company commented that they hire on trustworthiness and integrity. Pete Busam comes to mind with those two words as well and having technical and leadership skills. It’s a pleasure to have worked with Pete in the past. He is a bonus to any organization he works with.

- Teresa Varela-Lauper – CompTIA

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