Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate.
So, why not to create one of these explainer videos for you site? If it works for Dropbox, and even hosting companies, it must work for you, right?
You may also have heard that YouTube is one of the biggest search engines and enhances your organic SEO when you have your own channel. So why not kill two birds with one expenditure – a video channel with an explainer video(s) and then embedded video from your YouTube channel into your company website enhancing your ability to increase SEO at an affordable price for various services your MSP provides.
Lets get the ugly expectation out of the way. Most explainer videos won’t boost your conversion rate or make you more money. It isn’t because the idea is bad, but it’s because you are likely to take the wrong approach to making the video.
The most important part of a video is the script and not the actual video quality. Whether you have a high quality video or a mediocre one, if the script isn’t good, it won’t convert well.
The goal of the video is to answer all of your potential customers’ questions and concerns. If you can do that in a short video, you’ll see an increase in your conversions. If you can’t, you won’t see your sales increase.
To explain how to write a script, I’m going to show you the order we used to create the Equilibrium Consulting script.
- Intro to your company or service/product
- Explain the problem to your potential clients
- Create a transition
- Show off your features
- Call to action
The script won’t be perfect at first, and it will take a few revisions before you get it just right. When you are writing it, keep in mind that 70-80 words roughly translate into 30 seconds of video. Ideally, you want to keep your video to less than 2 minutes (ours is approximately 30 seconds).
If you want to create an explainer video, you have to take the time and do your homework, then give us a call or drop me an email at firstname.lastname@example.org. We can help you get it created within about a week.