CRN features Equilibrium’s Pete Busam on HP Channel Relationships

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Pete’s commitment to technology and solution selling coupled with his passion for the industry is unmatchable. Pete understands that to be successful selling to customers, you need to have as good or better relationships with his vendors. This makes Pete a very important ingredient to any Value Added Reseller who is looking for a professional who has touched every part of being a true reseller. I would recommend Pete to anyone who is looking to upgrade their sales, purchasing or general mangement

- John Marks

Pete is a no nonsense guy that puts his experience to work. He has been a huge asset to a number of HTG members in sales and marketing areas. He gets stuff done.

His approach is disciplined and that is what makes it work. No fancy tactics, just good old basic blocking and tackling which is what assures success. He has been a great partner to HTG and our members!

- Arlin Sorenson, CEO and Founder of Heartland Companies

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